CREATIVE STRATEGY

I am a London-based creative strategist, trained in experimental psychology, with a background in the design industry; working to dissect seemingly benign design-rooted ideas and then turn them inside out. In collaboration with a potpourri of creatives, I distil these ideas into compelling narratives that widen eyes and steal breath. 

Currently, I work with various craftsperson's and design events to champion their events and products in novel, intriguing ways that amplify awareness, engagement and, ultimately, spark a memorable strain of joy.